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Genco Assicurazioni — Brand Identity and Corporate Image
The brand identity project for Genco Assicurazioni was designed to strengthen the company's positioning in the insurance sector, making its communications more authoritative, clear, and consistent. Kontents oversaw the logo design, corporate identity, and key print applications, from business cards to company folders. A new visual identity that enhances insurance consultancy and inspires trust among families, professionals, and businesses.
Task
For Genco Assicurazioni, we developed a professional and recognizable brand identity that communicates advice, reliability, and protection. The visual system combines a logo, color palette, and coordinated corporate materials.
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