ALMA Construction | Brand Identity

An identity built on solidity.

For ALMA Costruzioni & Restauri we designed a brand identity that translates collaboration, expertise, and reliability into a simple and recognizable visual language.

The project includes the logo, color palette, typography, and corporate identity: a system designed to clearly present the company and ensure continuity in its communication.

The concept: three partners, a shared vision

The name ALMA comes from the names of its three founding partners: Luigi, Michele, and Alberto. The visual identity reflects this origin and transforms it into a symbol that expresses the convergence of their skills and experiences.

Collaboration thus becomes the starting point of the project, expressed through geometries that recall the world of construction and the value of building together.

The ALMA logo

The initial letter A develops into a pictogram composed of a trapezoidal shape and three parallel bands. The first recalls the construction industry; the three bands represent the partners and their shared vision.

The symbol complements a logo with clean, bold shapes. The wording "Costruzioni & Restauri" completes the brand, making the company's scope of activity immediately recognizable.

Color palette and typography

The palette combines white, steel blue, and gold. White introduces cleanliness and clarity, blue communicates solidity and reliability, and gold adds a distinctive and refined accent.

The Montserrat typeface family complements the corporate identity with geometric shapes and an orderly structure. The different weights allow for the organization of titles, information, and text while maintaining consistency across corporate materials.

From brand to corporate image

The identity takes shape in the business cards and company folder, where colors, typography, and the geometry of the symbol become common elements of the graphic design.

Brand guidelines define color variations, monochrome versions, and the logo's designated area. This set of rules allows for balanced and consistent branding across different media.