Palazzo SA.CRI. | Video trailer for the Open Day
A first invitation to discover Palazzo SA.CRI.
For the Palazzo SA.CRI. Open Day, we created a video trailer presenting the event. This promotional project was designed to introduce the event and create an initial connection between the public and the initiative.
The trailer format offers a concentrated space in which to construct an invitation to discovery. In this work, the name Palazzo SA.CRI. and the reference to the Open Day define the context of the story and its function in communicating the event.
The trailer as the first point of contact
An event begins to gain notoriety through the content that introduces it. The trailer can become one of the first tools the public uses to connect with an event.
The project dedicated to Palazzo SA.CRI. was created with this purpose in mind: to introduce the Open Day through video content and provide a recognizable reference point for those who want to learn more. The communication focuses on the initiative and the invitation to explore it.