Brand Identity
Marroccoli Farmhouse
The creation of the logo of Marroccoli Farmhouse It originates from a simple but powerful intuition: combine the rural tradition of Puglia with a modern and elegant concept of hospitality. The goal was to translate the masseria's identity—a place of history, beauty, and conviviality—into a symbol that was immediately recognizable and full of meaning.
Inspiration and concept
The main geometric element stems from careful observation of the architecture and typical features of Apulian farmhouses. The spaces, porticoes, ancient star vaults, and geometric stone floors served as inspiration for a graphic design that conveys the connection with the local area.
The harmoniously repeating diamond shape evokes both the letter "M" of Masseria Marroccoli and the solidity of ancient stone structures. Furthermore, the modular layout conveys the idea of a welcoming space, where every event finds its perfect setting.
Color palette
The predominant color—an elegant dove gray—recalls the nuances of Apulian limestone and earth, simultaneously evoking a sense of sobriety and refinement. This neutral hue allows the logo to blend seamlessly with the floral arrangements, decorations, and furnishings typical of ceremonies and events, without ever being intrusive.
Typography and style
The choice of a light and elegant font emphasizes the refined nature of Masseria Marroccoli as a venue for weddings and classy events. The harmony between the text and the graphic symbol creates a visual balance that conveys elegance and attention to detail.
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