Social Media Marketing for Doctors: Dr. Luigi Montrone's Project

Communicate expertise. Make room for trust.

A doctor's communication requires care, precision, and sensitivity. Every word, image, and piece of content contributes to the way people understand the professional and approach their work.

For the Dr. Luigi Montrone, plastic and aesthetic surgeon, KONTENTS takes care of complete social media management: from editorial strategy to content creation, from copywriting to graphic design, up to videos and publication scheduling.

A project that puts the doctor's professionalism at the center and makes it accessible through clear, consistent, and recognizable communication.

A social strategy built around the professional

The starting point is Dr. Montrone's identity: his approach, the topics he addresses, and his relationship with people who want to learn more about interventions and treatments.

From here, we develop an editorial plan that combines in-depth articles, clinical cases, and video content. Each format has a specific function: to explain, contextualize, and guide the audience in understanding specialized topics.

The goal is to build a digital presence capable of consistently conveying the professional's work, maintaining a language that is understandable and sensitive to the sensitive topics covered.

Copywriting and content for informed medical communication

In social media marketing for doctors, word choice is an essential part of the project.

For Dr. Montrone, we craft texts that make complex information easy to read and provide context to the visuals. In-depth analyses help understand the illustrated process; carousels organize information in a clear sequence; videos allow for the doctor's voice and explanations. Even when presenting before-and-after comparisons, we work on a balance between images and narrative, paying attention to the individual and the specifics of each case.