Social media marketing for construction companies: the Edil Eurotetti project
From work on the construction site to a communication that explains its value.
Behind every construction project lies expertise, technical choices, and people at work. Talking about them helps the public understand the company, its services, and the expertise it brings to every project.
For Edil Eurotetti, KONTENTS takes care of the complete management of social media: from editorial strategy to copywriting, from graphic design to photographic and video content, up to publication scheduling.
A communication project that brings the concrete nature of the construction site to social media, using direct language and a recognizable visual identity.
A social strategy that starts from the company's work
The editorial plan takes shape from Edil Eurotetti's activities and the inquiries of those looking for a construction company to rely on.
We combine the story of the construction sites with in-depth analysis of the services, informative content, and a space dedicated to the people who work at the company. Each topic helps present the company from a different perspective: what it does, how it works, and the skills it offers.
The goal is to build a continuous social presence, capable of connecting daily work to the needs of potential customers.
Content that makes technical topics accessible
Roofing, infiltration and waterproofing are topics that require clear explanations.
For Edil Eurotetti, we develop copy and carousels that organize these topics into simple reading paths. We start with concrete situations, like a stain on the ceiling, to introduce the aspects to be explored and describe the company's services. The content dedicated to water infiltrations and polyurea embodies this approach: a question that's relevant to the audience's experience, information distributed sequentially, and graphics that accompany the reading. The copywriting thus gives context to the images and helps people understand the value of technical expertise.